If you are an active facebook user than you probably know what a facebook group is all about and am quite sure that you are in one or two group on facebook or if you’re not in any group, you’ve already seen or come across a group on facebook
So that said it all that you already know what a facebook group is all about.
A lot of questions do come up; that should i create a facebook group for my business?
The answer is Yes!
Using facebook groups for businesses or using facebook groups for marketing is one of the smartest ways to grow your business.
Facebook group is quite one of my favourite way to get user engaged with your content, get to know them personally and also give feedback whenever they ask question or other who have similar idea responding to their question.
To be frank
Facebook group is a bit related to having an email subscriber
Here is how it work
Consider someone who is just starting out a business blog in a specific niche but doesn’t have enough cash to sign up to email subscriber service provider like aweber, getresponse e.t.c
The person can possibly create a unique and befitting facebook group and send people to the group instead.
In the next post we will discuss one of the ‘benefit of facebook group over email’ marketing
I would have talk much on that here but would love to dedicate an entire post on that.
I think you now agree with me that it very important to create a facebook group for your business.
Well, today I want you to know that you can have the best facebook group for your business
Not just any how group; but an interactive one that get user to put down a comment and also share their thought.
If you stick around to the end of this post you will surely find out how you could extensively use facebook group
How to extensively use facebook group to market and grow your business
I can’t emphasize this enough
The fact that you want the best out of your business, you just have to try apply facebook group at the same time; you should also consider creating a business page.
Both work well for marketing your business and reaching out to the right audience.
Now let get to the main reason we are here
1. Revisit and redesign your facebook public profile
This is the first step you have to take good care of. Since you now want to create a business group you need to make sure your personal profile look professional because any one who join your group might want to visit your profile and know few thing about you
To get this done, you have to take care of the
- About section
- Your real picture as profile photo: this let people feel that they are in the right place
- Nice cover photo
And so on
Ensure that those aspects look professional.
Consider checking your previous post like video, photo and text to know if they are probably ok to been seen by the business group you just created but if not make them visible to friend alone
How to make your public post visible to friend alone
To make your post visible to friend alone isn’t a hard job at all it only take less than a minute
But before that if you have shared lot of post in the past you can also limit them to friend only by simply go to your privacy setting and click on the option to limit past post
Here is a direct link > https://www.facebook.com/settings?tab=privacy§ion=masher&view
By doing so your old post will automatically be seen by friend only but not the group member.
The below step is for feature post
- Click on the home menu
- Click on you profile
- Click on setting
- Change to visible to friend only.
you can also use the above direct link
That is that
Like I said above that creating a business page also make your post reach people apart from your group member
What to do here is to create a business page and link back to your profile
How to link your profile with your fan page
Simply go to your personal facebook profile click on the Work and Education section and add your facebook business page (fan page) as your present employment
The simple idea here is that anyone who visit your facebook profile might click on your business page.
2. Always give value to your customer
In your business group you want to make sure you give value not just sending anyhow link that look spammy to your customer in your group
Make sure you give value by sharing interesting and beneficiary content to your prospect
This help a lot.
Your prospect will trust you and will always want to take advice from you
3. Invite your email subscriber
By inviting your email subscriber to facebook group is a good idea if they end up joining the group
Through the group you can get to know them better and interact with them.
If you are already an established business man in your industry and you have a buying customer, you can create a special group for them and invite them to the group.
The main reason for that is to be able to answer their various question.
4. Join other related group
You want to make sure you join other related group to your business but don’t just join any how group
You want to look for a group that is very active.
Now let assume that you have joined a group. The next thing is to make sure is that you should always participate by commenting and starting new thread in the group.
Always add value when commenting or posting to the group. From there people in the group may start to fall in love with your content and will end up joining your business group
Which means you have gain another prospect
Let look how to search other related group in your business on facebook
How to find other related group
You want to use facebook search box and enter your niche phrase into the search box
After that click the group tab
You will see various group result the next step is to put your nose down and look for active group to join
Never mind whether it’s a close or open group, as far as the group is active you are in a right part
5. Engage with the group member
Now that you have joined other related group, don’t hesitate to get engaged with that group in other to get their member attention and also be very active in your personal group
6. Create and promote event
Creating event is almost the same as creating a webinar so when handle perfectly is another way to reach other people
You can also use facebook live to reach lot of other prospect that has interest in your content
What you should know is that the facebook group you created is for business not for personal use so treat it just as you would care for your love ones
There are also various way to use facebook group for marketing your business but the best tips is to found a way to keep them engaged and always participate in the discussion